The distasteful corporatism is leavened by the casual charm of the cast, composed almost entirely of real-life professional skateboarders.

And while Skate 2 asked you to free your hometown from an oppressive corporation, Skate 3's Port Carverton is a blank canvas for you to deface with branded stickers, posters, and billboards. Except this time, instead of security guards and pedestrians chasing you away, they applaud and reach for their MasterCards.

In the skater mecca of Port Carverton, you pop ollies, flips, and grinds to complete a huge array of challenges peppered across the cityscape. On the face of it, Skate 3's quest looks a lot like its predecessor's. ('I have to pay for my summer home,' growls your delightful business partner.) After founding a new skateboard company, you set out to move 1,000,000 units. Departing from the anti-establishment trappings of Skate 2, the latest game in EA's kiss-our-butt-Tony-Hawk series is a tale of skateboarder as capitalist. In Skate 3, as the old T-shirt slogan goes, 'skateboarding is not a crime' - and even if it were, it would be a white-collar crime.

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